Robinhood changed investing forever with their well designed and easy to use app, but many millennials still aren’t investing on it.
Curiosity lead us to discovering millennial consumers are growing more socially conscious and want to support companies whose values and impact align with their own.
So we made a campaign to show how Robinhood lets you put your money exactly where your heart is.
AD: Diana Arutyunyan | CW: Me
We wanted to start with print to help bring our idea to life, showing the viewer their investment choices can help create the world they want to see.
We’ll make a shareable social quiz to help potential investors uncover their values, at the end of the quiz Robinhood will list stocks they can invest in right now that align with the values they uncovered.
Using Robinhood’s app, we’ll give investors a new digital tool that allows researched investing to become part of their daily life.
1. Scan the brand 2. Learn their values 3. Decide
