Where you bank matters.
But for most people, wherever your parents set up your first savings account is likely the bank you still use. With most of the big banks using our deposits to invest in oil, gas, and other planet destroying industries, that’s no longer good enough.
The Purpose team was challenged with reminding people in Charlotte, NC and New York City they can “Bank for Good,” and switching to a bank that respects our planet and it’s people is easier than you might think with the Bank for Good website.
AD: Genesis Henriquez | CW: Me
2021 Indigo Design Awards Winner
We didn’t just build a landing page, we built a tool to make the often daunting task of finding and switching to a bank that matches your values MUCH easier.
To drive people to the website, Genesis and I designed a batch of digestible social ads able to capture the urgency and necessity of the campaign while still highlighting the diversity of our target audiences.
Sometimes you’re the writer, sometimes you’re the talent, since this was prime 2020 COVID and our male talent dropped out, I ended up being both.
Our work resulted in over 21.8 million ad impressions served, over 90,000 site sessions, over 70,000 unique site visitors, and thousands of people in NYC and Charlotte taking the first step toward more conscious banking.
