When the office of the Mayor of New York City calls, you answer.
Needing a better way to communicate sustainability topics to New Yorkers, the Mayor’s office reached out to the Purpose team.
We developed, created, and executed an integrated communications campaign covering all topics of sustainability, with a special focus on NY State’s 2020 plastic bag ban.
CD: Emma McDonald | ACD: Colin Quinn | AD: Ricky Altizer | CW: Me
Subway Print (There really is nothing better than seeing something you helped make on your commute!)
Social
Out of Home
Mayor’s Office “Bring It” reusable bag, given away free to thousands of New Yorkers!
Web Copy
