Keeping kids active has positive benefits mentally, socially, and physically.
The New York Road Runners (hosts of the NYC Marathon) have a national youth organization called Rising New York Road Runners and they needed a tagline able to sum up their focus on developing kids fully.
RNYRR also wanted to test it with 3 different OOH campaigns, so they came to Purpose PBC.
CD: Emma McDonald | ACD: Colin Quinn | AD: Elena Scott / Ricky Altizer | Senior CW: Becca Antonucci | CW: Me
RNYRR needed their tagline to communicate their focus on developing kids fully, so we presented them three options.
One line was the clear winner after testing the three options nationally.
Once we had a great line, it came to life in a great campaign. Living across all of NYC in static laundromat posters and in the subway system as triptych video posters.
