Keeping kids active has positive benefits mentally, socially, and physically. The New York Road Runners (hosts of the NYC Marathon) have a national youth organization called Rising New York Road Runners. RNYRR needed a tagline to sum up thier focus on developing kids fully, and wanted to test it with 3 different OOH campaigns, so they came to Purpose PBC.
CD: Emma McDonald | ACD: Colin Quinn | Senior Designer: Elena Scott | Senior Copywriter: Becca Antonucci | Designer: Ricky Altizer | Junior Copywriter: Me
RNYRR needed their tagline to communicate their focus on developing kids fully, so we presented them three options.
I’m proud to say my line was the clear winner after testing the three options nationally.
