Millions of people experience NPR everyday, but only a little over 10% ever donate. Highlighting donors and providing them special privileges for a limited amount of time, would remind non-donor NPR fans how much their support is needed.

If you’re like I was, you only take from NPR and never give. This is what would greet you on NPR’s website during the campaign.

During the campaign, all social posting would cease. Instead, every time someone donates, they can select which NPR platform they would like a shout out on. Donors will also have the option to share (vetted) content on NPR platforms for a short amount of time.

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