Millions of people experience NPR everyday, but only a little over 10% ever donate. Highlighting donors and providing them special privileges for a limited amount of time, would remind non-donor NPR fans how much their support is needed.

If you’re like I was, you only take from NPR and never give. This is what would greet you on NPR’s website during the campaign.

Uploaded by William S. Howard on 2019-10-22.

During the campaign, all social posting would cease. Instead, every time someone donates, they can select which NPR platform they would like a shout out on. Donors will also have the option to share (vetted) content on NPR platforms for a short amount of time.

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