When the office of the Mayor of New York City calls, you answer. Needing to better communicate sustainability topics to New Yorkers, the Mayor’s office reached out to Purpose PBC to develop, create, and execute an integrated communications campaign covering all topics of sustainability, with a special focus on NY state’s 2020 bag ban.
CD: Emma McDonald | ACD: Colin Quinn | Designer: Ricky Altizer | Junior Copywriter: Me
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Out of Home
Mayor’s Office “Bring It” reusable bag, given away free to thousands of New Yorkers!
Web Copy
