Growing up kinda sucks.
Especially since it’s no longer socially acceptable to just take out a Hershey’s bar and eat it.
I was curious to find out what I’d been missing, so I bought one. It turns out, it wasn’t so much the taste that I missed, it was the carefree memories and nostalgia tied to the classic candy bar.
Being a kid has its perks, and a Hershey’s bar will remind you what you’ve been missing.
AD: Diana Arutyunyan | CW: Me
Winner: Merit, 2019 CMYK Mag Top New Creatives Showcase
One of the best things about being a kid is being driven around everywhere you want to go. Partnered with Uber, our campaign helps sweeten your backseat ride, where the kid in you belongs.
As an adult, when was the last time you truly felt like a kid? Our Hershey’s “Kid Yourself” pop-up can make even the oldest grownups feel like a kid again with oversized exhibits to give you the kid sized POV you forgot!
If riding in the backseat isn’t enough, the kid in you can ride in an adult sized version of the ultimate kid car at our pop-up location. One wrapper gives you 15 minutes, bring four and you can earn up to an hour behind the wheel.
